The company uses Adobe Premiere Pro, Audition, and After Effects to power all of its editing and post-production work. If you need to work somewhere else, you just log in from a new device and everything is waiting for you.”Īccording to Green, when it came to choosing apps for the Green Rock VCS platform, Adobe Creative Cloud was the only choice. “All of your projects and settings are saved in the cloud, so you just need to log in and start working. “It’s as easy to use Green Rock VCS as your favorite streaming service,” says Green. The virtual edit suite is simply available and ready for creating.
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Once logged in, there’s no need to download any add-ons, connect to networks, transfer files, or install apps. The platform combines proprietary technologies with the BeBop Technology cloud platform to provide instant access to Adobe Creative Cloud apps.
With Green Rock VCS, customers can access a virtual editing suite from almost any computer. Green Rock VCS (Virtual Creative Solution) is the result of four years of research and development from Green Rock, working closely with their technology partners, BASE Media Cloud.
That’s where the idea for Green Rock VCS came from.” But it’s like the quote from Austrian-American educator and author, Peter Drucker: ‘The best way to predict the future is to create it.’ There wasn’t a platform out there that ticked all of the boxes, so it was up to us to create it. You need to wait for things to upload onto a local hard-drive or sync with the server. “That meant that they are always a bit clunky. “There are many cloud-based solutions but none are fully virtual,” says Green. But the cloud couldn’t compete with the speed and responsiveness of physical editing suites. Out of all of these modern advancements, Green felt cloud-based editing had the biggest potential to reach diverse creators by making the latest technologies accessible to all. New technologies and tools make creativity more widely accessible and less costly. Without access to big broadcasters and their editing studios, creators needed to rent editing space or handle production in-house. This change in content consumption reflects a similar change in content production. Instead, they’re watching streaming services, downloading podcasts, and consuming content from individual creators and brands over social media.
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Audiences aren’t just watching content in movie theaters and television channels. Green recognized that the way people consume content is changing dramatically. We want to be inclusive, telling diverse stories produced by people from all walks of life, anywhere in the world.” “We need to find opportunities for sustainability in media, from the stories we tell to how we produce them. “Some of the biggest topics for the future of our world are sustainability, diversity, and inclusion,” says Green. But as Green reflected on the company’s growth, he wondered if there was more the company could be doing in the future. Fast-forward a decade, and Green Rock has grown into an end-to-end content production company specializing in digital content across mediums. Simon Green founded Green Rock in 2008 with a goal of using his experience in the post-production world to bring unique stories to life.
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